Common Social Media Mistakes
Janet Pribanic Wants You to Avoid These Common Social Media Mistakes
Whether you’re a person or someone representing a company, social media is likely an aspect of daily life you’re forced to reckon with.
Most of us have at least one social media account, whether it’s Facebook, Twitter, Instagram, or Snapchat.
If you don’t have a social media account, this can often be a cause for concern for employers. Any influencer worth their salt is utilizing at least one (if not all) social media channel to deliver crafted brand messaging. If a job comes down to you and someone who is better at managing their social media account, you’ll likely lose that job to the more social media savvy person 9 times out of 10.
Read on for common mistakes to avoid when managing your social media account.
Your Brand is All Over the Place
If you’re trying to gain followers, it’s important that you do what you do and that you do it well. If you’re into fashion and entertainment, a lot of your content should be geared toward these subjects. Often, when we start pontificating about things we’re not so well-versed in, we can cause outrage or come across as less than knowledgeable, which we’d all like to avoid.
Stay on point and on brand with your content, whether it be images, video, or articles you post.
Your Tone is All Over the Place
If you come with the funny, make sure your tone is often light. Try not to be such a Debbie Downer about things. People want to forget about the world sometimes, not be reminded of it. Make sure that your brand messaging is consistent, whether you’re a company or an individual.
You’re Forgetting The Basics
Many folks treat social media like it’s something new and flashy, and they end up overcomplicating things. The best way to look at social media is to identify what it’s meant to do. Social media puts you in touch with a target audience and you can talk to them directly. It’s an arena for you to talk about what interests you and what is relevant to you and your industry. Try to help a few people and make sure that you harm none.
You’ve Been Committing Hashtag Abuse
We’ve had hashtags for over a decade and some people still don’t get it. Remember the primary purpose of the hashtag, and that’s to get you into a larger conversation with people who do not know or follow you. It’s not an opportunity for you to start a hashtag that nobody knows about yet — in such cases you’re just having conversations all by yourself.
Janet Pribanic is a twenty-something Public Relations student at NYU. She specializes in reputation management and crafting image and brands online, interested in managing names and brands in a fast-paced, exciting, constantly-evolving marketplace. She’s passionate about working with individuals who carry a congruent vision. Through this blog she is able to share information and wisdom about public relations and online reputation management to those in need.