How to Provide Valuable Content
Janet Pribanic Goes Over Tips to Providing Online Content of Value
When it comes to social media, many of us get caught up in the “I,” meaning that we’re often caught up talking about ourselves or couched in our own point of view or experience.
In the age of instant self-expression, it’s pretty easy to get in a rut when it comes to content. That can mean anything from posting the same thing across multiple social media channels, being one note about your content, talking at your audience instead of to them, and an entire slew of pitfalls.
Think about your audience for a moment and think about the fact that they have information thrust upon them constantly. Somebody is always trying to sell them something. And you’re here trying to sell them something: you.
So, it’s important that when you get the ears of your audience that you respect their time by providing something of real value. Because, otherwise, all you’re doing is selling snake oil.
Read on for a few tips to providing content of value.
Keep it Interesting
Imagine that you’re stopping someone in the middle of their trek to work or leisure — because that’s essentially what you’re doing. You’re stopping someone during the traffic of their day to tell them or show them something.
Keep it Factual
Make sure that you’re giving valuable information, that your content is factual — which is more important than ever. Stay detailed and make sure that you express yourself in complete sentences instead of fragments. Data, however, is not enough to stand alone. Make sure that you’re taking the statistics and the facts and boiling them down to their marrow, then conveying these often complicated ideas in an everyday language.
Write to Your Audience
As you build your brand you’ll need to pay attention to that key group who responds to you. Make sure that your content always keeps them in mind, even as you try to branch out and capture wider audiences. Never forget about the people who followed you first. Always make sure that your content is geared toward them.
If you keep these points in mind, you’ll have the start of a quality content practice that will serve as a foundation as you build your brand online.
Janet Pribanic is a student at NYU studying public relations. Her blog aims to help individuals and brands alike with online reputation management through services and by providing information that helps social media and online reputation management make sense.